We understand and share your concern about privacy. We want to assure you that Heartsafe EMS Inc respects your privacy and treats your personal information with the highest standards of safety, security and confidentiality. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. If you have questions regarding this Policy, you may direct them to webmaster@heartsafe.ca.

What type of information does Heartsafe EMS Inc collect?
Our goal is to provide you with a safe and enjoyable shopping experience. When we collect information about you it is in an effort to make our products and services more efficient and customized to you. You are free to browse the Heartsafe EMS Inc site without revealing any personal information about yourself. However, once you give us your personal information, you are not anonymous to us.

Automatic Information
We automatically track certain information based upon your behavior on our site. We use this information to analyze our users' behavior, interests, and demographics to better understand and serve our shoppers. This information may include the URL that you just came from, which URL you next go to, what browser you are using, and your IP address.

What about Cookies?
"Cookies" are small pieces of information that a web site will store on your computer’s hard drive. Heartsafe EMS Inc will use cookies to identify you during your session, make our services easier to use and to store items in your shopping cart between visits. Cookies are never used to store sensitive customer information such as names, addresses, credit card numbers or passwords. Acceptance of cookies is not a requirement to browse our site, however our shopping cart does require the acceptance of cookies to work properly. Most browsers automatically accept cookies, but you can configure your browser to prevent that. If you would like to place an order on our site but object to or otherwise are unable to use cookies, please feel free to contact our sales department at 416-410-4911

Personally Identifiable Information
This is information that you provide to us that is specific to you. We collect information such as your name, phone number, billing information, shipping information and other personal information as indicated on the forms throughout our site. You provide such information when you make a purchase, fill out a survey or form, provide ratings or testimonials feedback, give or redeem a gift certificate, etc. Where possible, we indicate which fields are required and which fields are optional. You can always choose not to provide information, but you may not be able to use a particular service or feature.

Our use of your information
We use the information we collect from you to improve our products and services and make your shopping experience more efficient and relevant. We review the actions of our visitors on an aggregate basis to determine customers' preferences. Heartsafe EMS Inc also conducts analysis and research on our visitors' demographics, interests, and pages viewed based on the information provided to us during ordering, from our server log files, or surveys.

E-mails
It is possible to register a Heartsafe EMS Inc email subscriber directly from our site or through another source, such as a sweepstakes, etc. hosted on another site or the co-registration network™. Upon registering, we will periodically send you newsletters and e-mails featuring exclusive sales, promotions and other members-only benefits. If you make a purchase on our site we will send you and order and shipping confirmation emails. If you are a subscribed member, we will also send you emails to collect ratings and testimonials feedback related to your purchase. If you'd rather not receive emails, please visit the Your Account page to change your preferences.

The following describes some of the ways that your personally identifiable information may be disclosed:

Fulfillment
During the purchase process, we will share your information with certain intermediaries (e.g. UPS, FedX, Credit Card Processors, Product Manufacturers, etc.) strictly to process and ship your order.

Agents
We employ other third parties to perform services or functions on our behalf in order to improve our site, merchandising, marketing and promotional efforts, communications or other services. Those third parties include authorized contractors, consultants and other companies working with us (collectively, "agents"). They only have access to personal information needed to perform their functions, and may not share any personal information with others or use it for any other purpose than improving Heartsafe EMS Inc’s services and offerings.

Advertisers
We work with third party advertising companies, such as Google to serve and track our ads. These third parties may serve other cookies.

Third Party Sites
You may visit other web sites, through links on our site, who may collect, use and share your personal information in accordance with their own privacy policies. The information practices of those websites linking from or to our site are not covered by this Policy, and we encourage you to be very cautious before you disclose your personal information to others. It is possible that Heartsafe EMS Inc could merge with or be acquired by another business entity. Should such an event occur, you should expect that Heartsafe EMS Inc would share some or all of your information in order to continue to provide such products and services.

Legal Requests
Heartsafe EMS Inc will cooperate with law enforcement inquiries. Heartsafe EMS Inc reserves the right to disclose any activities or information about you to law enforcement or other government officials as we, in our sole discretion, determine necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability.

Accessing and Updating Your Information
You always have the opportunity to review and change the information you provide to us by logging into the site and entering in the new information yourself. You can edit your name, contact information and preferences by logging into the My Account section of the site.

As a customer, subscriber, or contest entrant, you will occasionally receive e-mail communications about new Heartsafe EMS Inc products, special offers we think you'll like and requests for feedback. If you want to stop receiving our emails or to specify the communications you prefer to receive, you may unsubscribe or edit your profile at any time. You can do this through any of our emails, by visiting your account preferences page or sending us an email at help@heartsafe.ca.

You may ask to have your account information removed from our active databases; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Such information will be deactivated as soon as reasonably possible based on your account activity. Also, as a security measure we "back up" the data stored on our systems, and such prior information cannot be completely removed from our databases. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests.

Security
The Heartsafe EMS Inc Security Pledge protects you while you shop at Heartsafe EMS Inc so that you never have to worry about credit card safety. We guarantee that every transaction you make at Heartsafe EMS Inc will be safe. This means you pay nothing if unauthorized charges are made to your credit card as a result of shopping at Heartsafe EMS Inc. Heartsafe EMS Inc’s' servers use Secure Sockets Layer (SSL), an encryption technology that works with Netscape, Microsoft Internet Explorer, and AOL's browser, so that only Heartsafe EMS Inc can read a buyer's personal information. We reveal only the last five digits of your credit card numbers when confirming an order. However, we will transmit the entire credit card number to the appropriate credit card company during order processing.

A special note about children's privacy
You must be at least 18 years old to have our permission to use this site. We do not knowingly collect, use or disclose Personally Identifiable Information about visitors under 18 years of age. If you are a minor, you can use this service only in conjunction with your parents or guardians.

Privacy Policy Changes
Heartsafe EMS Inc reserves the right to change, modify, add or remove portions of this Policy at any time. Any changes will be posted in this document and will become effective immediately upon being posted unless we tell you otherwise.

Contacting Heartsafe EMS Inc
If you have further questions about Heartsafe EMS Inc’s Privacy Policy or comments on how we can improve the Heartsafe EMS Inc shopping experience, please do not hesitate to email us at webmaster@heartsafe.ca.

Need more help? You can refer to our Help Center or email one of our Customer Service Representatives at service@heartsafe.ca.

You may also write to us at:

Heartsafe EMS Inc
159 Victoria Street
Bolton,Ontario
L7E 3G9